High, Fast, Long @highfastlong

Two companies.
One profits,
one dies.

The difference is three questions: High impact? Fast? Long-lasting?

The book isn't out yet. One email when it is. That's it.

The cover of High, Fast, Long by Julien Henri Reszka
The framework

Three questions for any business move

High impact?

Does it actually move revenue or cost, by enough to matter?

Fast?

Does it pay off while the moment is still there, before a competitor fills it?

Long-lasting?

Will it still be working in six months, or only until you stop watching?

Real companies, real numbers

Each one missed a different question

MoviePass

$9.95 a month for unlimited movies. Over 3 million subscribers within a year. It paid full price for every ticket, and shut down in 2019.

HIGH✓
FAST✓
LONG✕
Hit all three: Dollar Shave Club, sold for $1 billion

Kodak

Built the first digital camera in 1975, then sat on it to protect film. Filed for bankruptcy in 2012.

HIGH✓
FAST✕
LONG✕
Hit all three: Fujifilm, same collapse, revenue up 57%

Juicero

About $120 million raised for a $699 Wi-Fi juicer. Reporters squeezed the packs by hand and got nearly the same juice. Shut down in 2017.

HIGH✕
FAST
LONG✕
Hit all three: WD-40, barely changed since the 1950s
30 seconds

Is this book for you?

Inside the book

Every way a business makes or loses money

7parts, from strategy to shutting down
84drivers of profit and loss
252components, each weighed for impact, speed or durability
168real, sourced company examples
↑ Increase revenue
↓ Decrease expenses
↓ What makes revenue fall
↑ What makes costs rise

No business background needed. For founders, operators, consultants, students, and anyone who wants to know why some companies turn a profit and others don't.

Be first to read it

One email when the book is out. That's it.